ADVISORY
OUR BRANDED METHOD COVERS THE SIX AREAS OF HOW TO BUILD
BREAKTHROUGH CONSCIOUS BRANDS OF TOMORROW
MASTER THE FUNDAMENTALS
THE CLIENT POWER BASE
BRAND STRATEGY
THE OFFER OF CHANGE
ENGAGEMENT CONCEPTS
THE PLAN
The success of any business is predicated on customer choice. In order to have customers choose you, you must be the most attractive option for your specific target. LAUDER Communication develops high-impact brand strategies for lifestyle businesses in fashion, interior and beauty that want to bring their brand values to life in order attract the right customers.
In collaboration with one of the best Brand Consultants in the world, Tobias Dahlberg, LAUDER Communication has created a six-step method to build breakthrough brands that resonate effectively with the environmentally concerned consumer. It is a combined digital and physical brand exercise for businesses that want to unleash the full potential of their initiatives on their mission to do better for a healthier industry and for the planet.
The Branded Value Method is a done-with-you programme and is customized to every brand that participates. The duration of this programme depends on the size of your team and on the amount of knowledge the company currently has about their activities, customers, engagement etc. However, typically the programme varies from 3 to 12 months. Workshops within each topic is also offered separately.
The Branded Value Method will transform the way you do business from now on.
Book a FREE 30 minute brand consulting call to discover your brand’s potential with founder Jakob Lau
STRATEGIC COMMUNICATION
CSR Communication strategy
Corporate Visual Identity
Digital platform strategy
Concept development for brand experiences
The above offers are made in collaboration with experts in the industry from LAUDER Communication’s network of professionals.
Given Jakob Lau’s long experience with branding, PR and communication, LAUDER Communication helps brands develop CSR communication strategies as an extension to the The Branded Value Method.
We create a communication strategy built on the values of your brand as an active asset of your future messages, that allows you (and your stakeholders) to think big, but more importantly, think differently.
It’s not only about saying something differently. It’s about being different.
Sustainability is more than a buzz word. It is a global movement with a set expiry date. LAUDER Communication helps brands to identify new opportunities within communication about sustainability that creates the desired impact on the brand, its consumers and external partners. In order to promote industry change, companies need to promote a change in culture as well. Through a constant process of re-thinking and re-evaluating communication, this holistic approach will help any brand to deliver impactful key messages on the base of new brand values that are developed in the brand strategy.
LAUDER communication develops cross-platform communication strategies that allow consumers and/or opinion leaders to experience a brand from all angles on their journey across the entire omni-channel.
This is the step that brings all the findings from the brand strategic exercises to life. Depending on the character of tasks, this step will potentially be done in collaboration with a set of talented external experts.
“If you don’t have anything to say with real impact,
save the energy until you do”
- Founder Jakob Lau