PROJECTS

REBRANDING OF PIO SKINCARE

BRAND STRATEGY  // PIO

Hidden behind some of the most historic buildings of Copenhagen, the skincare clinic PIO attracts clients from Denmark and abroad with their effective skincare treatments. The clinic has existed since 2017 and is founded by skin therapist Sarah Elahi who has over three decades of experience in this field. PIO is organic skin therapy fortified with premium organic ingredients from nature only. All formulas are developed as the ultimate supplement for all types of skin with different needs. 

New design for www.pioskincare.com

Brand strategy and project lead // Jakob Lau at LAUDER Communication

Identity // Jacob Lindblad at Jacob Lindblad

Website // Elisabeth Uldall Juhl at Commerce Creative

Photography  // Sarah Buthmann at Buthmann

Talents // Marko Pogacar, Maika Malou, Clara Lindstrøm, Kristian Bergendorff & Brenda Hamilton. 

“PIO is organic skin therapy fortified with premium ingredients from nature only”

New logo: PIO is latin for restoring balance and the rising of goodness. The word Oval means egg and is a geometrical and symmetrical shape that represents rebirth, women hood and regeneration to perfection. 

PIOs new icon that captures the brand values of the new brand.

LAUDER Communication has transformed the company and product line into a cohesive brand by leading the re-design of the corporate identity, creating a new website, new brand visuals and finally developing all brand materials related to wholesale in order to grow the brand and business continuously in the future.

Do you want to discover the 2.0 version of your brand too?

LAUNCH OF NEW IDENTITY FOR URTEKRAM BEAUTY

EVENT PRODUCTION // URTEKRAM

As the organic food and beauty brand Urtekram hits the 50 year milestone, Urtekram Beauty launches four new Ecocert(R) certified organic skincare lines that emphasize self care and inner beauty with natural fragrances for your senses. 

Urtekram Beauty is world re-known for their affordable skincare made from natural, vegan and organic ingredients. Sustainability has been a core value of their brand since their launch in the age of the hippies in 1970s. All beauty products are still produced at their own factory in Denmark and is a true example of capturing a high-brand value with a democratic approach segmentation. 

LAUDER Communication has been the proud event partner in re-launch of Urtekram Beauty’s identity and their four new skincare lines. The new collections were launched at a private press breakfast event at Atelier September i November 2021.

“This is your time, this is your space”

Thanks to everyone who attended and thank you to our partners

Flower installations by Holly Flower Studio

Food and drinks by Atelier September

Forever flowers by Almeja Space

LAUDER Communication has helped to plan and conceptualize more than 20 local events, talks and pop-up shops by connecting with key stakeholders in the industry for the programme in both Aarhus and Aalborg. LAUDER Communication was the main contact for all brands who have applied to be nominated.  At the time of the award show LAUDER Communication hosted a press trip with key media and influencers in the fashion industry - and Jakob Lau even hosted some talks himself. Get a glimpse of the

A STEP FORWARD WITH F_WD REACT

STRATEGIC COMMUNICATION // F_WD REACT

In partnership with Haebmau Atelier

Coming from a country that is widely recognized for its high-quality shoe heritage and high-end leather standards, the Italian shoewear brand F_WD React aims to disrupt the fashion industry with 100 % vegan and cruelty-free shoes that meet the standards of high-quality Italian shoe design and manufacturing. The brand has collective community approach in doing better. They have started a movement of people that wants to leave the right footprints by revolutionizing ancient shoe-making traditions.

F_WD was founded by designer Raphael Young's vision to create the ultimate eco-responsible and activist lifestyle label. He is committed to investing in a greener and brighter future for the fashion industry by using 100 % sustainable materials for every single product. This is why all shoes come with a %-measurement that describes the level of sustainable materials used in each product. All shoes are manufactured by the shoe team behind several global luxury brands such as Chloe, JW Anderson, Proenza Schouler, Victoria Beckham, Jil Sander, See by Chloe and many more.

LAUDER Communication has helped the Italian luxury shoe brand to enter the Scandinavian and Dutch markets as strategic communications partner to segregate the brand from other players in the field for a differentiated position in the upscale markets.

LAUDER Communication developed the communication strategy connected to the big event by writing and distributing press releases to selected media, securing coverage in Danish top tier fashion magazines and newspapers. Furthermore, Jakob Lau hosted a group of selected press members on a press trip for the award show that took place on The Rooftop in Salling Aarhus. Lastly, Jakob advised the team on which industry professionals to include the programme for the supporting talk activities at Salling Future Friendly Fashion Week which led up to the big event.

HOPE STOCKHOLM ENTERS CFW SS20

SHOW PRODUCTION & COMM. // HOPE STOCKHOLM

During Copenhagen Fashion Week SS20, HOPE Stockholm held their first presentation in Copenhagen. A presentation that merged a sensual and spiritual mood, placing style before gender. HOPE Stockholm presented a sustainable collection that emphasized the brand’s double size labelling in playful setting of textures and contrasts. The presentation was held in the industrial settings of Axel Towers in central Copenhagen.

Jakob Lau was the Production and Communications Manager and he was in charge of location scouting, PR and guest management, and all production related tasks such as light and sound connected to the event. Furthermore he casted the team of set-designer and content creators.

Read more on VOGUE Runway

“Style comes before gender”

Creative Direction: Frida Bard, HOPE / Casting: Siri Edit Andersson / Choreography: Eric Christison / Hair: Kalle Eklund, LundLund / Make-up: Stine Rasmussen, A Management / Photography Presentation: Emma Matell / Set design: Fatima Fransson & Pelle Staack / Production & Communications: Jakob Lau, LAUDER Communication

CONNECTING CONSCIOUS WOMEN THROUGH CARING CRAFTSMANSHIP

BRAND STRATEGY & COMM. // PURA UTZ

Jakob Lau has been a advising board member of Pura Utz since Spring 2019, advising on brand building and communication for the brand. LAUDER communication has consulted Founder Anna Andrés in the process of building and developing the brand, and finally connecting the brand with key International press members and influencers. Lately the brand has been seen on esteemed International influencers Pernille Teisbæk, Blanca Miró, Maria Bernad, Claire Rose and has been featured on VOGUE runway among others.

ON AIR WITH STINE GOYA

STRATEGIC COMMUNICATION // STINE GOYA

During Copenhagen Fashion Week, Stine Goya collaborated with a handful of young creatives to compose a sound for the AW20 show at Copenhagen Contemporary. LAUDER Communication was in charge of all front-of-house Guest Management, from invitations to final floor plan and seating of 300 international press members and influencers.

Read more on VOGUE Runway

Furthermore, Jakob Lau has developed the CSR platform of Reyreyofficial.com that communicates of the overall concept and the brand heritage, fine craftsmanship, eco-friendly materials and care guide. See examples below:

BRAND STRATEGY & COMM. // INAN ISIK

INAN ISIK offers a curated limited selection of luxury items consisting of only 6-10 silk styles for women who dress a European size 44-50 and care for people and the planet. The vision is to empower women through a conscious collection of timeless classics that are all about body positivism, diversity, sustainability and women.

Truly an outstanding premium brand like no other out there.

LAUDER Communication is point of contact for press and influencers.

The curvy eco-friendly silk brand in Spring 2019. LAUDER Communication has developed the CR communication strategy along with the global PR launch of the brand for collection 1 & 2. During CFW SS20 we hosted a launch event with local and international opinion leaders who took part in an intimate dinner with Turkish top-cheff Alican Gurbuz from Istanbul.

Traditional silk has a very low water footprint and produces almost zero percent waste. At the same time it is biodegradable after just a couple of years compared to synthetic materials that take hundreds of years. Also, it doesn’t emit toxins while it biodegrades like synthetic materials do.

Each bi-annual collection is produced single-handedly by the Mert Ipek factory in Izmir, Turkey, the last stop of the famous silk road. All items are naturally dyed, cut, sewn, packaged and shipped by the Mert factory. Inan Isik supports women and takes pride in empowering their confidence and mental health while securing a steady living standard. Through the whole supplychain and artistic direction of the brand, the priority is to collaborate with female suppliers, producers and artists.

Harper’s Bazaar US - October 2020

FINE JEWELRY WITH A PRECIOUS ECO-FRIENDLY WARDROBE

STYLING // DULONG FINE JEWELLERY